Beynon

MARKETING FOR SPORTS

Our Impact on Sport Surfacing Industry

Beholder Agency's expertise in video production, animations, and sports marketing proved invaluable in helping Beynon Sport Surfacing Industry overcome its challenges and achieve its goals. Through strategic content creation and marketing efforts, Beynon expanded its brand reach, engaged a wider audience, and saw an improvement in sales and customer satisfaction. The successful partnership between Beynon and Beholder Agency demonstrates the power of multimedia content and effective sports marketing in the industry.

Overview

Beynon Sport Surfacing Industry is a leading provider of high-performance sports surfaces, known for its innovative track and field, indoor and outdoor sport surfaces. As they sought to enhance their brand visibility and engage with a broader audience, they partnered with Beholder Agency, a full-service marketing agency specializing in video production, animations, and sports marketing. This case study highlights the successful collaboration between Beynon and Beholder Agency, showcasing the achievements and strategies employed to achieve the client's goals.


C H A L L E N G E S

Beynon Sport Surfacing Industry faced several challenges, including:

More Visibility:

Despite their industry-leading products, Beynon's brand recognition was restricted primarily to the sports industry. They wanted to expand their reach to new markets and demographics.

Complex Product Showcase:

Beynon needed a way to effectively showcase their state-of-the-art sports surfaces and convey the benefits of their products, which often involved technical specifications.

Engagement and Education:

The client aimed to engage potential customers through informative content while also educating them about the advantages of Beynon's sport surfaces.

 S T R A T E G Y  &  S E R V I C E S

Beynon Sport made use of Video and Animation Services by Beholder

Video and Animations played a crucial role in simplifying complex concepts and making the content more visually appealing. Beholder Agency created:

Product Showcases:

Creating high-quality video content showcasing Beynon's sport surfaces in various sports environments, highlighting their durability and performance.

Customer Testimonials:

Featuring testimonials from satisfied customers who had experienced the benefits of Beynon's surfaces and tools

Educational Videos:

Developing educational videos explaining the technology and science behind Beynon's surfaces in a simple and engaging manner.

Explainer Animations:

Animated videos explaining the unique features and benefits of Beynon's sport surfaces.

Technical Visualizations:

Detailed animations demonstrating the construction and installation process, providing a better understanding of the product.

Results:

The collaboration between Beynon Sport and Beholder Agency yielded impressive results:


Increased Brand Awareness:

Beynon's brand visibility expanded beyond the sports industry, reaching architects, facility managers, and decision-makers in various sectors.

Engaged Audience:

The video content and animations achieved high engagement rates, with viewers spending more time on Beynon's website and social media channels.

Improved Sales:

The educational content helped potential customers make informed decisions, leading to an increase in sales inquiries and conversions.

Positive Feedback:

Beynon received positive feedback from customers who found the content informative and easy to understand.

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