Capitol Pest

PEST CONTROL DIGITAL MARKETING

Transforming Pest Control Digital Marketing with Beholder Agency

By partnering with Beholder Agency and implementing a holistic growth marketing strategy, Capitol Pest successfully transformed its digital marketing efforts. They not only improved their online visibility but also generated more leads and enhanced their brand identity. Beholder Agency's expertise in strategy, web design, SEO, paid media, content creation, and social media marketing played a crucial role in Capitol Pest's digital marketing success.

42%

Increase in Recurring Revenue

66%

Increase in Sales-Ready Leads

334%

Increase in Organic Page Rankings

Our Growth Marketing Strategy for Capitol Pest

Client Overview: Capitol Pest

Capitol Pest is a well-established pest control management company serving the Washington, D.C. metropolitan area for over 85 years. Despite their long history and excellent service reputation, they faced increasing competition in the digital age. To stay ahead in the pest control industry, Capitol Pest partnered with Beholder Agency to revamp their digital marketing strategy and services.


Challenges and Goals

Capitol Pest faced several challenges:

  1. Limited Online Visibility: Capitol Pest had a minimal online presence, and their website did not rank well for relevant keywords.
  2. Increased Competition: Newer pest control companies were entering the market, making it vital for Capitol Pest to differentiate themselves.
  3. Lead Generation: The client wanted to generate more leads through their digital channels.
  4. Outdated Website: Their website needed a modern, user-friendly redesign to engage and convert visitors effectively.

Beholder Agency's Approach

Beholder Agency conducted a comprehensive analysis of Capitol Pest's digital marketing ecosystem and devised a growth marketing strategy. The primary focus areas included:


  1. Strategy & Fractional CMO: Beholder Agency acted as a Fractional CMO, working closely with Capitol Pest's leadership to align marketing efforts with business goals and create a clear strategy.
  2. Web & Digital / SEO: A new website was designed, optimized for search engines, and made mobile-responsive. On-page and off-page SEO strategies were implemented to improve organic rankings.
  3. Paid Media - PPC & Social: Beholder Agency launched targeted pay-per-click (PPC) campaigns on Google Ads and social media platforms to increase Capitol Pest's online visibility and drive immediate traffic.
  4. Blog Content: Regular blog content was created, addressing common pest control issues, solutions, and industry trends, helping to establish Capitol Pest as an authoritative voice in the field.
  5. Creative Design: Engaging and consistent creative design elements were integrated into the website and marketing materials to improve brand recognition and user experience.
  6. Photography & Videos: High-quality photography and video content showcasing Capitol Pest's services and team were created to enhance the website and social media presence.
  7. Social Media Marketing: Beholder Agency managed Capitol Pest's social media profiles, posting relevant content, engaging with the audience, and promoting special offers.
  8. Lead Generation: Lead generation strategies, including landing pages, contact forms, and call-to-action buttons, were implemented throughout the website to capture and nurture leads effectively.


R E S U L T S

Our comprehensive approach resulted in significant improvements for Capitol Pest:

Increased Online Visibility:

Capitol Pest's website saw a substantial boost in organic search rankings.

Lead Generation Success:

Lead generation efforts generated a 25% increase in qualified leads, leading to a higher conversion rate.

Social Media Growth:

Capitol Pest's social media following grew by 35%, with increased engagement and user interaction.

Improved Website Engagement:

The redesigned website saw a 40% increase in user engagement, with reduced bounce rates and longer average session durations.

Enhanced Brand Identity:

Creative design elements and high-quality visuals helped strengthen Capitol Pest's brand identity, making it more memorable.

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