Nonprofit Association Marketing
Our Success with The Opera Company of Philadelphia's
Our strategic approach, video production services, multi-camera on-location filming, and social media strategy proved to be instrumental in the Opera Company of Philadelphia's "Random Acts of Culture" campaign's success. The collaboration achieved its goal of making opera more accessible and engaging, leading to viral content that resonated with a diverse audience and increased brand visibility and engagement. This case study underscores Beholder Agency's expertise in creating impactful and shareable content that drives results for their clients.
Views on Youtube
Video Likes
Performances
YouTube Comments
THE COMPANY
The Opera Company of Philadelphia, renowned for its commitment to bringing opera to diverse audiences, collaborated with Beholder Agency to craft and execute a transformative marketing campaign. The objective was to create multiple viral videos as part of their "Random Acts of Culture" campaign, aimed at bringing opera to unexpected places and captivating a broader demographic. This case study explores Beholder Agency's strategic approach, video production services, multi-camera on-location filming, and social media strategy that led to the campaign's resounding success.
Challenges:
The Opera Company of Philadelphia faced several challenges in achieving their campaign goals:
FUN FACT:
"Hallelujah!" on YouTube has been watched over 9 million times and has over 3,000 comments. It's become an instant classic and fan favorite being shared thousands of times each year.
Beholder Agency conducted an in-depth analysis of The Opera Company of Philadelphia's goals, target audience, and the essence of the "Random Acts of Culture" campaign. They proposed a multifaceted growth strategy that included:
Beholder Agency's team of experienced video production experts meticulously planned each aspect of the video production process. They:
To capture the spontaneous reactions of unsuspecting audiences, Beholder Agency utilized multi-camera setups and cutting-edge equipment. They deployed camera crews to various locations, ensuring:
The collaboration between The Opera Company of Philadelphia and Beholder Agency resulted in an extraordinarily successful nonprofit association marketing campaign:
The campaign's videos garnered millions of views and shares across various social media platforms, reaching an entirely new and diverse audience.
Social media platforms saw a significant increase in engagement, with thousands of comments, shares, and likes from both opera enthusiasts and newcomers.
The campaign successfully broadened the opera company's audience, attracting a younger demographic and those who had never experienced opera before.
The campaign improved the Opera Company of Philadelphia's image by portraying them as an innovative and inclusive cultural institution.
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