Summit Oral Care

DENTAL MARKETING

Our Dental Marketing Impact on Summit Oral Care®


Beholder Agency's comprehensive strategy and multi-faceted approach played a pivotal role in transforming Summit Oral Care®'s online presence, driving sales growth, and establishing a strong foothold in the competitive oral care market. Through strategic branding, digital marketing, content creation, and lead generation efforts, Summit Oral Care® was able to improve oral health, one smile at a time, and create a lasting impact in the industry.

Overview:

Summit Oral Care® is a leading provider of preventive oral care products that aim to simplify at-home oral care while promoting great smiles and preventing serious dental issues. Their target audience primarily consists of dental professionals who play a vital role in educating and advocating for effective oral health practices. To enhance their brand visibility, improve digital presence, and generate leads, Summit Oral Care® partnered with Beholder Agency.


Challenges:

  1. Limited Brand Awareness: Summit Oral Care® faced the challenge of limited brand recognition, particularly within the competitive oral care industry.
  2. Digital Presence: The company needed to strengthen its online presence, including its website and e-commerce capabilities, to better engage with customers and dental professionals.
  3. Lead Generation: Generating leads from their niche target audience, dental professionals, was a priority.
  4. Content Marketing: Creating relevant and informative content to educate their audience on the importance of preventive oral care was crucial.


D E N T A L   M A R K E T I N G  S O L U T I O N S

Our Solutions for Summit Oral Care

Strategy & Consultation:

We conducted a thorough analysis of SOC's market position and competitors and a comprehensive growth marketing strategy was developed to align the brand's goals with its target audience's needs.

Branding:

A refreshed brand identity was created to convey trust, professionalism, and commitment to oral health.

This included a new brand message and brand guidelines.


Web & e-Commerce:

Our agency created SOC's website design to make it more user-friendly and visually appealing.Enhanced e-commerce functionalities were implemented, streamlining the customer journey.

Digital Marketing & SEO:

A tailored digital marketing strategy was executed to improve online visibility. SEO optimization helped increase organic search traffic and ranking for relevant keywords.


Blog Content:

Regular blog posts were created to educate both consumers and dental professionals about oral health.
Topics included preventive care, product information, and industry trends.


Press Releases:

Press releases were used strategically to announce new product launches, partnerships, and significant company developments.


Photography:

High-quality product photography was essential to showcase Summit Oral Care®'s offerings effectively.

Traditional Advertising:

Targeted traditional advertising campaigns were launched in dental industry publications and conferences to reach dental professionals.

Email Marketing:

A segmented email marketing strategy was implemented to engage both B2B and B2C audiences. Educational newsletters, product updates, and special offers were regularly shared.

an advertisement for summit oral care helping people smile again
a box of summit oral care micro tapered toothbrush
an advertisement for summit oral care introduces soft tips and summit oral care helping you grow your practice
the logo for summit oral care is blue and white

Results:

  • Over a 50% increase in website traffic within the first six months of the partnership.
  • A 40% boost in online sales through the enhanced e-commerce platform.
  • Significant improvement in search engine rankings, with several top-ranking keywords.
  • Successful lead generation campaigns led to a 30% increase in dental professional engagement.
  • Positive feedback and recognition within the dental industry.
  • Increased brand awareness and trust among consumers and dental professionals alike.


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