Our Dental Marketing Impact on Summit Oral Care®
Beholder Agency's comprehensive strategy and multi-faceted approach played a pivotal role in transforming Summit Oral Care®'s online presence, driving sales growth, and establishing a strong foothold in the competitive oral care market. Through strategic branding, digital marketing, content creation, and lead generation efforts, Summit Oral Care® was able to improve oral health, one smile at a time, and create a lasting impact in the industry.
Overview:
Summit Oral Care® is a leading provider of preventive oral care products that aim to simplify at-home oral care while promoting great smiles and preventing serious dental issues. Their target audience primarily consists of dental professionals who play a vital role in educating and advocating for effective oral health practices. To enhance their brand visibility, improve digital presence, and generate leads, Summit Oral Care® partnered with Beholder Agency.
Challenges:
D E N T A L M A R K E T I N G S O L U T I O N S
We conducted a thorough analysis of SOC's market position and competitors and a comprehensive growth marketing strategy was developed to align the brand's goals with its target audience's needs.
A refreshed brand identity was created to convey trust, professionalism, and commitment to oral health.
This included a new brand message and brand guidelines.
Our agency created SOC's website design to make it more user-friendly and visually appealing.Enhanced e-commerce functionalities were implemented, streamlining the customer journey.
A tailored digital marketing strategy was executed to improve online visibility. SEO optimization helped increase organic search traffic and ranking for relevant keywords.
Regular blog posts were created to educate both consumers and dental professionals about oral health.
Topics included preventive care, product information, and industry trends.
Press releases were used strategically to announce new product launches, partnerships, and significant company developments.
High-quality product photography was essential to showcase Summit Oral Care®'s offerings effectively.
Targeted traditional advertising campaigns were launched in dental industry publications and conferences to reach dental professionals.
A segmented email marketing strategy was implemented to engage both B2B and B2C audiences. Educational newsletters, product updates, and special offers were regularly shared.
Results:
Get a clear path to business growth.
We create a clear path to business growth by providing marketing strategies and services that support an increase in awareness, sales & engagement.
Phone: 866-536-2555
Delaware
200 Continental Drive, Suite 401
Newark, DE 19713
New Jersey
923 Haddonfield Road, Suite 300
Cherry Hill, NJ 08002
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